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GHANAIAN ROOTS · AFRICAN AMBITION

Africa’s market.
Made
digital.

MarketLink is our digital public marketplace: a better option for everyday buying, selling and sourcing without an unnecessary journey to a crowded market.

Shop with MarketLinkFor governments & assemblies
SAHARA SQUARE LIMITED

Technology serving the people who keep African trade moving.

Vegetable traders and colourful fresh produce at a market in Kumasi, Ghana
THE DIGITAL PUBLIC MARKETPLACEYour familiar market.
Without the difficult trip.Start a basket from home

OUR MISSION

Give every trader
a digital place.

MarketLink is designed to give traders a practical digital alternative to relying only on a physical stall, while helping customers buy remotely and cities reduce pressure on crowded markets.

A shopper selecting peppers in a Ghanaian market
01

Digital public marketplace

Order from familiar markets and shops by selecting items, writing a list, speaking or asking for assistance.

Start shopping remotely
Business planning around a table with laptops and documents
02

Trade & sourcing

Discuss products, quantities and destinations with our team for a sourcing and supply enquiry.

Explore sourcing
A cargo truck transporting goods in a commercial street
03

Digital market capacity

A proposed partnership model for governments and assemblies to expand access, improve management and reduce unnecessary market journeys.

Explore the public-market model

INTRODUCING MARKETLINK

Shop the market day
from home.

Fresh food, groceries, household essentials and more. Tell us what you need, choose a market, and review a confirmed quote before payment. The aim is to make remote shopping the easier choice.

  • Choose items, write a list, speak or request a call.
  • Specify the varieties, brands and preparation you prefer.
  • Let one coordinated market trip serve many households.
  • Follow your order on a private update link.
Start your basketGhana pilot. Availability, prices, sourcing and delivery coverage are confirmed for each request.
YOUR EVERYDAY, MADE EASIERMarketLink shopping basket concept
1 Your items2 Your market3 Your doorstep
Sahara Square emblem: a square enclosing a desert horizon and rising sun

OUR STORY

Rooted in Ghana.
Open to the world.

We value the relationships, knowledge and enterprise that make African trade work. Sahara Square brings that human foundation into a connected economy, with technology serving people’s daily needs.

Meet Sahara Square
Two people shaking hands

GROW WITH US

Build the digital
public market.

For traders, assemblies, market associations, retailers and delivery providers.

Explore partnerships