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DIGITAL MARKET CAPACITY

Expand market access without building a stall for every transaction.

MarketLink is developing a digital public-market model for governments, assemblies and market associations: move suitable buying and selling activity online, coordinate fulfilment, and use verified aggregate information to improve market planning.

THE PROPOSED MODEL

Turn the physical market into a safer fulfilment hub.

Customers order remotely. Verified traders confirm goods and prices. Market teams combine sourcing. Deliveries are grouped by destination. Physical markets remain important for storage, wholesale, inspection and culture—but fewer buyers need to enter them for every purchase.

Discuss a public-market pilot
Fresh produce displayed by traders in a Ghanaian market
01

Fewer unnecessary journeys

Advance orders and grouped delivery routes can reduce individual shopping trips when the pilot proves reliable and affordable.

See the customer journey
02

Safer, traceable trade

Verified participation, confirmed quotations, digital receipts, delivery records and human-managed disputes create a clearer chain of responsibility.

Explore participation
03

Digital capacity

Give traders a digital route to customers so physical construction is not the only way to expand public-market access.

Request the briefing

DESIGNED AROUND PUBLIC PAIN POINTS

Measure outcomes, not promises.

A pilot dashboard should report verified results. These are proposed measurements; they are not claims of impact before a live pilot is independently assessed.

Remote participationActive buyers, verified traders and repeat-order rate.
Journey reductionOrders grouped per sourcing trip and estimated individual trips avoided.
Transport efficiencyDelivery load, route distance and lower-emission vehicle share.
Safety readinessMapped sections, completed checks, reported hazards and response records.
Market performanceFulfilment, complaints, resolution time, waste and participating-trader sales.
Capacity planningRemote order volumes compared with physical footfall and infrastructure demand.

A RESPONSIBLE PILOT

Start small. Prove what works.

The proposed first deployment is a limited Ghana market corridor—not a claim that every market is already connected.

  1. 01

    Map and agree

    Select participating sections with the assembly, market leadership, traders, Fire Service and transport partners.

  2. 02

    Operate and verify

    Run remote orders with manual quote approval, licensed payment providers, grouped fulfilment and documented safety procedures.

  3. 03

    Evaluate before expansion

    Compare adoption, customer cost, trader income, trips, complaints and safety readiness against an agreed baseline.

PUBLIC TRUST COMPACT

Digital trade must protect people.

  • Customers decide what personal information to share for an order.
  • Government dashboards use aggregated operational information by default.
  • No AI system independently taxes, accuses, excludes or penalises a trader.
  • Prices, stock, safety status and public participation are never invented.
  • Market associations and traders help govern pilot rules and corrections.
  • Physical access remains available while the digital option earns trust.

GOVERNMENTS · ASSEMBLIES · MARKET ASSOCIATIONS

Test digital capacity before funding another large expansion.

Begin with a measurable pilot, clear responsibilities and independently reviewable outcomes.

Start a pilot conversation